Can AI agents automate Supermetrics?
Supermetrics · saas · marketingbusiness-intelligence
Supermetrics is automatable today through its hosted MCP server. This record is the Supermetrics marketing-data platform. It is not Google Ads, Meta Ads, or the other sources it queries. The server is https://mcp.supermetrics.com/mcp. Supermetrics documents POST /mcp as a JSON-RPC MCP endpoint and publishes OpenAPI at https://mcp.supermetrics.com/openapi.json. Authentication is a bearer token. User tokens start with otok_ and come from OAuth at https://api.supermetrics.com/oauth/authorize, including dynamic client registration. API keys start with api_ and are created at https://hub.supermetrics.com/api-key-management. The opened tool list includes data-source discovery, field discovery, account discovery, data query, and async query results. Campaign create and update, dashboard upload, and creative picker are marked beta. Campaign writes must be enabled at https://hub.supermetrics.com/write-settings, and new campaigns are created paused. The page says the server connects to 170+ platforms. https://mcp.supermetrics.com/llms.txt, opened the same day, says 174 data sources. A 14-day trial account is created on first login, with no credit card. Plan account limits can reject a query that asks for more accounts than the subscription covers. The homepage identifies the company as Supermetrics Oy in Helsinki and says the product is used by 200,000+ companies. No separate resource REST catalog, official SDK, or CLI was opened. Mention of n8n and Power Automate on the MCP page is as MCP clients, not as catalog connectors this pass checked. Computer-use viability is unassessed. MCP scores 8 and is the best path. The HTTP API scores 6 because the opened contract is the MCP server and its OpenAPI file, not a fully mapped query API beside it.
Best path today: mcp · Overall automatability: 8/10
Modalities
| Modality | Status | Detail |
|---|---|---|
| API | yes | api-keyoauth2 coverage: partial · docs |
| SDK | unknown | official: unknown |
| MCP | yes | verdict: official |
| Integrations | unknown | |
| CLI | unknown | |
| Extensibility | unknown | webhooks: unknown |
| Data access | export: json · import: unknown | |
| RPA / UI automation | unknown | web-dom No repeatable UI probe was run. Marketing-data queries are documented on the hosted Supermetrics MCP server.
|
| Computer use | unknown | measured verdicts only — "unknown" means not yet probed by us |
Scores
| api | mcp | integrations | cli | rpa | computer use | overall |
|---|---|---|---|---|---|---|
| 6 | 8 | — | — | — | — | 8 |
Evidence
| Fact | Tier | Source | Date |
|---|---|---|---|
homepage | declared | source | 2026-10-14 |
vendor | declared | source | 2026-10-14 |
license | declared | source | 2026-10-14 |
modalities.api.exists | declared | source | 2026-10-14 |
modalities.api.auth[0] | declared | source | 2026-10-14 |
modalities.api.auth[1] | declared | source | 2026-10-14 |
modalities.api.coverage | declared | source | 2026-10-14 |
modalities.api.docs | declared | source | 2026-10-14 |
modalities.mcp.first_party | declared | source | 2026-10-14 |
modalities.mcp.verdict | declared | source | 2026-10-14 |
modalities.data_access.export[0] | declared | source | 2026-10-14 |
modalities.agent_docs.llms_txt | declared | source | 2026-10-14 |
verdict.scores.api | declared | source | 2026-10-14 |
verdict.scores.mcp | declared | source | 2026-10-14 |
freshness.watch[0].url | declared | source | 2026-10-14 |
freshness.watch[1].url | declared | source | 2026-10-14 |
freshness.watch[2].url | declared | source | 2026-10-14 |
Related tools
Other products in this database that share a category with Supermetrics.
Last verified 2026-10-14 · volatility high · JSON record