{
 "categories": [
  "marketing",
  "enterprise"
 ],
 "deployment": "saas",
 "evidence": [
  {
   "date": "2026-09-15",
   "fact": "homepage",
   "note": "Opened Salesforce's public Engagement marketing-platform page. Engagement is presented as a Salesforce marketing product, not Sales Cloud or Service Cloud.",
   "source": "https://www.salesforce.com/marketing/engagement/",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "modalities.api.exists",
   "note": "Salesforce states that all Marketing Cloud Engagement features implement REST API with JSON request and response bodies.",
   "source": "https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "modalities.api.kinds[0]",
   "note": "The REST overview documents resource endpoints and points to the REST API Reference. Coverage listed includes contacts, Content Builder, Journey Builder, mobile messaging, campaigns, and triggered sends.",
   "source": "https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "modalities.api.kinds[1]",
   "note": "The server-to-server token response includes soap_instance_url as the tenant SOAP base URL for SOAP API calls, alongside rest_instance_url.",
   "source": "https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/access-token-s2s.html",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "modalities.api.auth[0]",
   "note": "Salesforce documents OAuth 2.0 client_credentials against the tenant Authorization Base URI v2/token using installed-package client_id and client_secret. Tokens last 20 minutes.",
   "source": "https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/access-token-s2s.html",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "modalities.api.coverage",
   "note": "REST covers contacts, content, journeys, mobile messaging, campaigns, and triggered sends. Salesforce also points to API limits and guidelines, so coverage is not every Engagement UI action.",
   "source": "https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "modalities.api.docs",
   "note": "Opened as Salesforce's current Marketing Cloud Engagement REST API overview.",
   "source": "https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "modalities.mcp.first_party",
   "note": "Salesforce documents an MCP server in Marketing Cloud Engagement that lets an AI assistant view content and contact data and interact with journeys and automations by calling Engagement APIs.",
   "source": "https://developer.salesforce.com/docs/marketing/mce-mcp/guide/mce-mcp.html",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "modalities.mcp.verdict",
   "note": "The June 2026 blog states the MCE MCP Server is Salesforce's first-party, enterprise-grade, hosted MCP interface for Marketing Cloud Engagement APIs and is generally available.",
   "source": "https://developer.salesforce.com/blogs/2026/06/the-mcp-server-for-marketing-cloud-engagement-is-now-ga",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "modalities.data_access.export[0]",
   "note": "Salesforce states sfmc_get_data_extensions is nearly 1:1 with REST data/v1/customobjects. REST responses are JSON.",
   "source": "https://developer.salesforce.com/blogs/2026/06/the-mcp-server-for-marketing-cloud-engagement-is-now-ga",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "modalities.data_access.import[0]",
   "note": "REST uses JSON request bodies for create, update, and triggered-send operations.",
   "source": "https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "verdict.scores.api",
   "note": "REST plus SOAP instance URLs and OAuth installed-package tokens are a documented production path. API limits and 20-minute tokens keep the score below unusual completeness.",
   "source": "https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "verdict.scores.mcp",
   "note": "The hosted GA server wraps Engagement APIs for data extensions, journeys, and automations. Tool access is the intersection of installed-package scopes and user permissions, and destructive operations are allowed when permitted.",
   "source": "https://developer.salesforce.com/blogs/2026/06/the-mcp-server-for-marketing-cloud-engagement-is-now-ga",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "freshness.watch[0].url",
   "note": "Opened and verified as Salesforce's current MCE MCP overview.",
   "source": "https://developer.salesforce.com/docs/marketing/mce-mcp/guide/mce-mcp.html",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "freshness.watch[1].url",
   "note": "Opened and verified as the June 2026 GA announcement for the first-party hosted MCE MCP Server.",
   "source": "https://developer.salesforce.com/blogs/2026/06/the-mcp-server-for-marketing-cloud-engagement-is-now-ga",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "freshness.watch[2].url",
   "note": "Opened and verified as the current Engagement REST API overview.",
   "source": "https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html",
   "tier": "declared"
  },
  {
   "date": "2026-09-15",
   "fact": "freshness.watch[3].url",
   "note": "Opened and verified as the current server-to-server OAuth token page, including 20-minute Bearer tokens and REST/SOAP instance URLs.",
   "source": "https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/access-token-s2s.html",
   "tier": "declared"
  }
 ],
 "freshness": {
  "last_verified": "2026-09-15",
  "volatility": "high",
  "watch": [
   {
    "type": "mcp",
    "url": "https://developer.salesforce.com/docs/marketing/mce-mcp/guide/mce-mcp.html"
   },
   {
    "type": "docs",
    "url": "https://developer.salesforce.com/blogs/2026/06/the-mcp-server-for-marketing-cloud-engagement-is-now-ga"
   },
   {
    "type": "docs",
    "url": "https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html"
   },
   {
    "type": "docs",
    "url": "https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/access-token-s2s.html"
   }
  ]
 },
 "homepage": "https://www.salesforce.com/marketing/engagement/",
 "id": "salesforce-marketing-cloud-engagement",
 "license": "commercial",
 "modalities": {
  "agent_docs": {
   "llms_txt": "unknown"
  },
  "api": {
   "auth": [
    "oauth2-client-credentials"
   ],
   "coverage": "partial",
   "docs": "https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/rest-api-overview.html",
   "exists": true,
   "kinds": [
    "rest",
    "soap"
   ]
  },
  "cli": {
   "exists": "unknown"
  },
  "computer_use": {
   "issues": [],
   "viability": "unknown"
  },
  "data_access": {
   "export": [
    "json"
   ],
   "import": [
    "json"
   ]
  },
  "extensibility": {
   "scripting": [],
   "webhooks": "unknown"
  },
  "integrations": {
   "make": "unknown",
   "n8n": "unknown",
   "power_automate": "unknown",
   "zapier": "unknown"
  },
  "mcp": {
   "first_party": true,
   "third_party": [],
   "verdict": "official"
  },
  "rpa": {
   "drivability": "unknown",
   "notes": "No repeatable UI probe was run. Marketing Cloud Engagement REST and SOAP APIs and the first-party hosted MCE MCP Server cover journeys, automations, and data extensions without browser control of Journey Builder or Contact Builder.\n",
   "ui_stack": [
    "web-dom"
   ],
   "vendor_support": []
  },
  "sdk": {
   "exists": "unknown",
   "languages": [],
   "official": "unknown"
  }
 },
 "name": "Salesforce Marketing Cloud Engagement",
 "platforms": [
  "web"
 ],
 "related": {
  "alternatives": [
   "klaviyo",
   "braze",
   "adobe-marketo-engage"
  ],
  "our_products": []
 },
 "schema_version": 1,
 "score_version": 1,
 "status": "active",
 "vendor": "Salesforce",
 "verdict": {
  "best_path": "api",
  "scores": {
   "api": 8,
   "cli": null,
   "computer_use": null,
   "integrations": null,
   "mcp": 7,
   "overall": 8,
   "rpa": null
  },
  "summary": "Salesforce Marketing Cloud Engagement is automatable today through tenant REST and SOAP APIs and a generally available first-party hosted MCP server. This record is Marketing Cloud Engagement (SFMC / ExactTarget), not Sales Cloud, Service Cloud, or Adobe Marketo Engage. REST uses JSON bodies and covers contacts, Content Builder, Journey Builder, Mobile Connect and MobilePush, campaigns, and triggered sends. SOAP remains a documented sibling; the token response returns rest_instance_url and soap_instance_url. Server-to-server callers POST grant_type client_credentials, client_id, and client_secret to https://YOUR_SUBDOMAIN.auth.marketingcloudapis.com/v2/token. Access tokens last 20 minutes. API limits apply. Salesforce documents the MCE MCP Server as a hosted wrapper over Engagement APIs. An agent's permissions are the intersection of installed-package scopes and the signed-in user's permissions. The tenant-specific MCP URL comes from the installed package. Tools such as sfmc_get_data_extensions map to REST routes like data/v1/customobjects. Destructive operations are supported and annotated. Connector catalogs were not opened. Computer-use viability is unassessed. API scores 8 and is the best path because REST and SOAP do not depend on MCP client setup. MCP scores 7: official GA hosted coverage with the scope-and-user permission gate.\n"
 }
}