{
 "categories": [
  "business-intelligence",
  "dashboards"
 ],
 "deployment": "saas",
 "evidence": [
  {
   "date": "2026-09-04",
   "fact": "homepage",
   "note": "Mixpanel presents a hosted product-analytics platform with Analytics, Session Replay, Experiments, Mixpanel MCP, and Mixpanel Headless, plus a free sign-up path.",
   "source": "https://mixpanel.com/",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "vendor",
   "note": "The public homepage identifies the vendor and product as Mixpanel.",
   "source": "https://mixpanel.com/",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "deployment",
   "note": "Mixpanel is sold as a hosted cloud product with public sign-up. The homepage does not present a self-host edition.",
   "source": "https://mixpanel.com/",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "license",
   "note": "Pricing lists a Free plan of up to 1 million events per month with no credit card, plus Growth and Enterprise. MCP server is listed among analysis features.",
   "source": "https://mixpanel.com/pricing",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.api.exists",
   "note": "Mixpanel documents API endpoints that query, export, and import data and manipulate metadata, including Ingestion, Query, Raw Data Export, Lexicon Schemas, and Feature Flags APIs with regional hosts.",
   "source": "https://docs.mixpanel.com/reference/overview",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.api.kinds[0]",
   "note": "The documented interfaces are HTTP APIs on named hosts such as api.mixpanel.com, mixpanel.com/api, and data.mixpanel.com/api/2.0/export.",
   "source": "https://docs.mixpanel.com/reference/overview",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.api.auth[0]",
   "note": "Service-account authentication is HTTP Basic with the service-account username and secret. Mixpanel accepts Base64 or plain-text Basic credentials.",
   "source": "https://docs.mixpanel.com/reference/service-accounts",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.api.auth[0]",
   "note": "Service Account is the preferred Query API authentication method. Requests must include project_id.",
   "source": "https://docs.mixpanel.com/reference/query-api-authentication",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.api.auth[1]",
   "note": "Most Ingestion API calls such as Track Events, Import Events, User Profiles, and Group Profiles require a Project Token rather than a service account, because those calls often come from client-side SDKs.",
   "source": "https://docs.mixpanel.com/reference/authentication",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.api.auth[1]",
   "note": "/track authenticates with a Project Token for untrusted clients. /import uses a Project Secret or Service Account for server-side integration.",
   "source": "https://docs.mixpanel.com/reference/track-event",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.api.coverage",
   "note": "Query API returns the same calculated report results as the web app, including event breakdowns, user profiles, activity streams, and cohorts. It is a documented query surface, not every Mixpanel UI action.",
   "source": "https://docs.mixpanel.com/reference/query-api",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.api.docs",
   "note": "This page is Mixpanel's current API overview for Ingestion, Query, Export, Pipelines, Lexicon, GDPR, Warehouse Connectors, and Feature Flags.",
   "source": "https://docs.mixpanel.com/reference/overview",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.sdk.exists",
   "note": "Mixpanel documents official SDKs for implementing tracking in client and server environments and points to HTTP APIs when a language SDK is absent.",
   "source": "https://docs.mixpanel.com/docs/tracking-methods/sdks",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.sdk.official",
   "note": "The SDKs index is vendor-published official Mixpanel documentation for first-party libraries.",
   "source": "https://docs.mixpanel.com/docs/tracking-methods/sdks",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.sdk.languages[0]",
   "note": "Official Browser SDK is published as mixpanel-browser on npm and sends events to the /track API.",
   "source": "https://docs.mixpanel.com/docs/tracking-methods/sdks/javascript",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.sdk.languages[1]",
   "note": "Official Python SDK is installed with pip install mixpanel and tracks or imports events through /track and /import.",
   "source": "https://docs.mixpanel.com/docs/tracking-methods/sdks/python",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.mcp.first_party",
   "note": "Mixpanel documents a hosted MCP server at https://mcp.mixpanel.com/mcp, https://mcp-eu.mixpanel.com/mcp, and https://mcp-in.mixpanel.com/mcp, with OAuth and Beta service-account header auth.",
   "source": "https://docs.mixpanel.com/docs/mcp",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.mcp.verdict",
   "note": "The vendor page names Mixpanel MCP as the product server for queries, boards, Lexicon, cohorts, lookup tables, session replays, and beta experiments/feature flags. Org-admin enablement is required except for new Free/Growth accounts created after 2026-08-01.",
   "source": "https://docs.mixpanel.com/docs/mcp",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.extensibility.webhooks",
   "note": "Mixpanel documents cohort sync to a custom webhook URL. After setup, Mixpanel POSTs full membership then incremental add/remove diffs. The page requires a paid Mixpanel plan.",
   "source": "https://docs.mixpanel.com/docs/cohort-sync/webhooks",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.data_access.export[0]",
   "note": "GET /export on data.mixpanel.com (and EU/IN hosts) returns newline-delimited JSON events, with optional gzip. Rate limit is 60 queries per hour.",
   "source": "https://docs.mixpanel.com/reference/raw-event-export",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.data_access.import[0]",
   "note": "POST /track accepts a JSON array of events with a project token. /import accepts JSON or NDJSON for server-side and historical ingestion.",
   "source": "https://docs.mixpanel.com/reference/track-event",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "modalities.agent_docs.llms_txt",
   "note": "https://docs.mixpanel.com/llms.txt is a first-party documentation index that Mixpanel's docs pages tell agents to fetch before exploring further.",
   "source": "https://docs.mixpanel.com/llms.txt",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "verdict.scores.api",
   "note": "Query, Export, Ingestion, Lexicon, and Feature Flags are documented production HTTP APIs with regional hosts and service-account or project-token auth. They are broad and practical, not a single unusually unified contract.",
   "source": "https://docs.mixpanel.com/reference/overview",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "verdict.scores.mcp",
   "note": "Official hosted MCP covers analytics query plus write of boards, Lexicon, cohorts, and lookup tables. Org-admin enablement, 600 requests/hour, no HIPAA/BAA coverage, and open-beta experiment/flag tools keep it useful official coverage rather than complete.",
   "source": "https://docs.mixpanel.com/docs/mcp",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "freshness.watch[0].url",
   "note": "Opened and verified as Mixpanel's current official MCP guide, including regional URLs, OAuth vs service-account Beta auth, enablement rules after 2026-08-01, and beta experiment/flag tools.",
   "source": "https://docs.mixpanel.com/docs/mcp",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "freshness.watch[1].url",
   "note": "Opened and verified as Mixpanel's current API overview, including Ingestion, Query, Export, and regional hosts.",
   "source": "https://docs.mixpanel.com/reference/overview",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "freshness.watch[2].url",
   "note": "Opened and verified as Mixpanel's current authentication methods page, recommending service accounts and documenting project-token ingestion.",
   "source": "https://docs.mixpanel.com/reference/authentication",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "freshness.watch[3].url",
   "note": "Opened and verified as Mixpanel's current service-account guide, including HTTP Basic username:secret auth.",
   "source": "https://docs.mixpanel.com/reference/service-accounts",
   "tier": "declared"
  },
  {
   "date": "2026-09-04",
   "fact": "freshness.watch[4].url",
   "note": "Opened and verified as Mixpanel's current first-party llms.txt documentation index.",
   "source": "https://docs.mixpanel.com/llms.txt",
   "tier": "declared"
  }
 ],
 "freshness": {
  "last_verified": "2026-09-04",
  "volatility": "high",
  "watch": [
   {
    "type": "mcp",
    "url": "https://docs.mixpanel.com/docs/mcp"
   },
   {
    "type": "docs",
    "url": "https://docs.mixpanel.com/reference/overview"
   },
   {
    "type": "docs",
    "url": "https://docs.mixpanel.com/reference/authentication"
   },
   {
    "type": "docs",
    "url": "https://docs.mixpanel.com/reference/service-accounts"
   },
   {
    "type": "docs",
    "url": "https://docs.mixpanel.com/llms.txt"
   }
  ]
 },
 "homepage": "https://mixpanel.com/",
 "id": "mixpanel",
 "license": "freemium",
 "modalities": {
  "agent_docs": {
   "llms_txt": true
  },
  "api": {
   "auth": [
    "service-account",
    "project-token"
   ],
   "coverage": "partial",
   "docs": "https://docs.mixpanel.com/reference/overview",
   "exists": true,
   "kinds": [
    "rest"
   ]
  },
  "cli": {
   "exists": "unknown"
  },
  "computer_use": {
   "issues": [],
   "viability": "unknown"
  },
  "data_access": {
   "export": [
    "json"
   ],
   "import": [
    "json"
   ]
  },
  "extensibility": {
   "scripting": [],
   "webhooks": true
  },
  "integrations": {
   "make": "unknown",
   "n8n": "unknown",
   "power_automate": "unknown",
   "zapier": "unknown"
  },
  "mcp": {
   "first_party": true,
   "third_party": [],
   "verdict": "official"
  },
  "rpa": {
   "drivability": "unknown",
   "notes": "No repeatable UI probe was run. Mixpanel's Query, Export, and Ingestion APIs plus the official hosted MCP server cover practical analytics, Lexicon, and cohort work without browser control.\n",
   "ui_stack": [
    "web-dom"
   ],
   "vendor_support": []
  },
  "sdk": {
   "exists": true,
   "languages": [
    "javascript",
    "python"
   ],
   "official": true
  }
 },
 "name": "Mixpanel",
 "platforms": [
  "web"
 ],
 "related": {
  "alternatives": [
   "amplitude",
   "posthog"
  ],
  "our_products": []
 },
 "schema_version": 1,
 "score_version": 1,
 "status": "active",
 "vendor": "Mixpanel",
 "verdict": {
  "best_path": "api",
  "scores": {
   "api": 8,
   "cli": null,
   "computer_use": null,
   "integrations": null,
   "mcp": 7,
   "overall": 8,
   "rpa": null
  },
  "summary": "Mixpanel product analytics is automatable today through public HTTP APIs and a first-party hosted MCP server. This record is Mixpanel, not Amplitude or PostHog. The Query API at mixpanel.com/api (EU and India residency hosts exist) returns the same calculated Insights, Funnels, Retention, and related results as the web app. Service-account HTTP Basic is the preferred Query auth and requires project_id. Ingestion /track authenticates with a project token intended for untrusted clients; /import uses a project secret or service account for server-side and historical loads. Raw export returns JSONL events from data.mixpanel.com/api/2.0/export. Official SDKs include JavaScript (mixpanel-browser) and Python and send events through those HTTP APIs. Coverage is partial because those APIs do not replace every Mixpanel UI action. Hosted MCP is at https://mcp.mixpanel.com/mcp, https://mcp-eu.mixpanel.com/mcp, and https://mcp-in.mixpanel.com/mcp. Auth is OAuth for interactive hosts, or service-account Bearer Basic headers marked Beta. An organization admin must enable MCP except on new Free and Growth accounts created after 2026-08-01. Experiment and feature-flag tools are open beta. MCP is not HIPAA-covered and is limited to 600 requests per hour per user. Cohort Destinations can POST membership diffs to a customer webhook on paid plans. No official general operations CLI was established from the opened docs; Mixpanel Headless is a Python SDK, not scored as CLI. Third-party registry Mixpanel MCP listings are not first-party. iPaaS connectors were not opened. Computer-use viability is unassessed. API scores 8 and is the best path because Query, Export, and Ingestion do not need org-admin MCP enablement and are not excluded from Mixpanel's BAA.\n"
 }
}