{
 "categories": [
  "marketing",
  "data-exchange"
 ],
 "deployment": "saas",
 "evidence": [
  {
   "date": "2026-10-09",
   "fact": "homepage",
   "note": "The Hightouch llms.txt describes Hightouch as an agentic marketing platform and a composable CDP.",
   "source": "https://hightouch.com/llms.txt",
   "tier": "declared"
  },
  {
   "date": "2026-10-09",
   "fact": "license",
   "note": "The MCP guide says access is no additional cost and that Hightouch must enable it. That is a customer workspace, not a public free API.",
   "source": "https://hightouch.com/docs/ai-integrations/mcp",
   "tier": "declared"
  },
  {
   "date": "2026-10-09",
   "fact": "modalities.api.exists",
   "note": "Hightouch documents a REST API for syncs, models, sources, and destinations.",
   "source": "https://hightouch.com/docs/developer-tools/api-guide",
   "tier": "declared"
  },
  {
   "date": "2026-10-09",
   "fact": "modalities.api.kinds[0]",
   "note": "The guide calls the interface a REST API at https://api.hightouch.com/api/v1.",
   "source": "https://hightouch.com/docs/developer-tools/api-guide",
   "tier": "declared"
  },
  {
   "date": "2026-10-09",
   "fact": "modalities.api.auth[0]",
   "note": "A workspace admin creates an API key. Requests send Authorization: Bearer YOUR_API_KEY.",
   "source": "https://hightouch.com/docs/developer-tools/api-guide",
   "tier": "declared"
  },
  {
   "date": "2026-10-09",
   "fact": "modalities.api.coverage",
   "note": "The guide names syncs, models, sources, and destinations. The rate limit is 200 requests per 10 seconds per workspace. Keys cannot exceed the creator's permissions.",
   "source": "https://hightouch.com/docs/developer-tools/api-guide",
   "tier": "declared"
  },
  {
   "date": "2026-10-09",
   "fact": "modalities.api.docs",
   "note": "Opened the Hightouch API overview. The page says it was last updated September 15, 2026.",
   "source": "https://hightouch.com/docs/developer-tools/api-guide",
   "tier": "declared"
  },
  {
   "date": "2026-10-09",
   "fact": "modalities.mcp.first_party",
   "note": "Hightouch documents its own workspace MCP. Hightouch must enable it. The page says it was last updated August 13, 2026, and it does not print a URL.",
   "source": "https://hightouch.com/docs/ai-integrations/mcp",
   "tier": "declared"
  },
  {
   "date": "2026-10-09",
   "fact": "modalities.data_access.export[0]",
   "note": "The guide shows JSON error bodies, including Authentication error and Forbidden.",
   "source": "https://hightouch.com/docs/developer-tools/api-guide",
   "tier": "declared"
  },
  {
   "date": "2026-10-09",
   "fact": "modalities.agent_docs.llms_txt",
   "note": "Opened a text/plain Hightouch file written for assistants. It is a product summary, not an API reference.",
   "source": "https://hightouch.com/llms.txt",
   "tier": "declared"
  },
  {
   "date": "2026-10-09",
   "fact": "verdict.scores.api",
   "note": "Bearer keys, a published rate limit, and sync, model, source, and destination resources are enough for production calls. Admin setup and creator-linked keys remain limits.",
   "source": "https://hightouch.com/docs/developer-tools/api-guide",
   "tier": "declared"
  },
  {
   "date": "2026-10-09",
   "fact": "verdict.scores.mcp",
   "note": "The workspace MCP can read and write audiences, journeys, and syncs inside existing roles. Enablement is a Hightouch-side switch, and the opened page has no endpoint.",
   "source": "https://hightouch.com/docs/ai-integrations/mcp",
   "tier": "declared"
  },
  {
   "date": "2026-10-09",
   "fact": "freshness.watch[0].url",
   "note": "Opened the Hightouch API overview.",
   "source": "https://hightouch.com/docs/developer-tools/api-guide",
   "tier": "declared"
  },
  {
   "date": "2026-10-09",
   "fact": "freshness.watch[1].url",
   "note": "Opened the Hightouch MCP guide.",
   "source": "https://hightouch.com/docs/ai-integrations/mcp",
   "tier": "declared"
  }
 ],
 "freshness": {
  "last_verified": "2026-10-09",
  "volatility": "medium",
  "watch": [
   {
    "type": "docs",
    "url": "https://hightouch.com/docs/developer-tools/api-guide"
   },
   {
    "type": "docs",
    "url": "https://hightouch.com/docs/ai-integrations/mcp"
   }
  ]
 },
 "homepage": "https://hightouch.com/",
 "id": "hightouch",
 "license": "commercial",
 "modalities": {
  "agent_docs": {
   "llms_txt": true
  },
  "api": {
   "auth": [
    "bearer"
   ],
   "coverage": "partial",
   "docs": "https://hightouch.com/docs/developer-tools/api-guide",
   "exists": true,
   "kinds": [
    "rest"
   ]
  },
  "cli": {
   "exists": "unknown"
  },
  "computer_use": {
   "issues": [],
   "viability": "unknown"
  },
  "data_access": {
   "export": [
    "json"
   ],
   "import": []
  },
  "extensibility": {
   "scripting": [],
   "webhooks": "unknown"
  },
  "integrations": {
   "make": "unknown",
   "n8n": "unknown",
   "power_automate": "unknown",
   "zapier": "unknown"
  },
  "mcp": {
   "first_party": true,
   "third_party": [],
   "verdict": "official"
  },
  "rpa": {
   "drivability": "unknown",
   "notes": "No UI probe was run. Hightouch documents a REST API and a workspace MCP that Hightouch must enable.\n",
   "ui_stack": [],
   "vendor_support": []
  },
  "sdk": {
   "exists": "unknown",
   "languages": [],
   "official": "unknown"
  }
 },
 "name": "Hightouch",
 "platforms": [
  "web"
 ],
 "related": {
  "alternatives": [
   "rudderstack"
  ],
  "our_products": []
 },
 "schema_version": 1,
 "score_version": 1,
 "status": "active",
 "vendor": "Hightouch",
 "verdict": {
  "best_path": "api",
  "scores": {
   "api": 7,
   "cli": null,
   "computer_use": null,
   "integrations": null,
   "mcp": 6,
   "overall": 7,
   "rpa": null
  },
  "summary": "Hightouch is automatable today through its REST API. This record is the Hightouch workspace for schema, audiences, journeys, and syncs. It is not RudderStack or Twilio Segment. The API base is https://api.hightouch.com/api/v1. A workspace admin creates an API key, and requests send Authorization: Bearer. The key inherits a user group or the creator's groups, and it stops working if the creator can no longer perform those actions. The documented rate limit is 200 requests per 10 seconds per workspace. TLS 1.2 or later is required. The opened guide names syncs, models, sources, and destinations. Hightouch also documents a workspace MCP that Hightouch must enable. All customers can work with schema, audiences, journeys, and syncs. Lifecycle Studio and Ad Studio add content and ad creative actions. The MCP page says actions are read and write, scoped to the workspace and existing roles, at no extra charge. The opened MCP page does not print a server URL. A supported CLI, an SDK, and connector catalogs were not opened. Computer-use viability is unassessed. The API scores 7 and is the best path. The MCP scores 6.\n"
 }
}