{
 "categories": [
  "reporting",
  "marketing"
 ],
 "deployment": "saas",
 "evidence": [
  {
   "date": "2026-09-10",
   "fact": "homepage",
   "note": "Google presents Analytics as the platform used by millions of website and app owners and points developers to Google Analytics APIs and client libraries.",
   "source": "https://developers.google.com/analytics",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "vendor",
   "note": "The opened hub identifies Google as the vendor of Google Analytics.",
   "source": "https://developers.google.com/analytics",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "deployment",
   "note": "Google Analytics is presented as a hosted measurement and reporting service, not a self-hosted analytics engine.",
   "source": "https://developers.google.com/analytics",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "license",
   "note": "The hub describes a free Analytics Academy path and separately names Google Analytics 360. Standard Analytics remains a free Google product beside the paid 360 edition.",
   "source": "https://developers.google.com/analytics",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.api.exists",
   "note": "Google lists Data API, Admin API, Measurement Protocol, and User Deletion API as the developer products for automating Analytics.",
   "source": "https://developers.google.com/analytics/devguides",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.api.kinds[0]",
   "note": "The Data API service endpoint is https://analyticsdata.googleapis.com with REST resources under v1beta and v1alpha.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1/rest",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.api.auth[0]",
   "note": "The quickstart authenticates a user account with gcloud auth application-default login using analytics.readonly and cloud-platform scopes, then sends Authorization: Bearer access tokens to the Data API.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.api.auth[1]",
   "note": "The same quickstart documents service-account credentials through Application Default Credentials and GOOGLE_APPLICATION_CREDENTIALS for server-to-server runReport calls.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.api.coverage",
   "note": "Data API v1 covers GA4 report, pivot, realtime, metadata, compatibility, and audience-export methods. It is reporting for GA4 properties, not Universal Analytics, and does not replace every Analytics UI action.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.api.docs",
   "note": "This page is Google's current Data API v1 overview, including method list and the Universal Analytics incompatibility statement.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.sdk.exists",
   "note": "Google documents official client-library quickstarts for Java, PHP, Python, Node.js, .NET, Ruby, Go, and REST.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.sdk.official",
   "note": "The quickstart is vendor-published Google Analytics developer documentation and recommends Google-provided client libraries.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.sdk.languages[0]",
   "note": "Google publishes a Java Data API client-library installation guide and QuickstartSample.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.sdk.languages[1]",
   "note": "Google publishes a Python google.analytics.data_v1beta client sample.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.sdk.languages[2]",
   "note": "Google publishes a Node.js @google-analytics/data client sample.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.sdk.languages[3]",
   "note": "Google publishes a .NET Google.Analytics.Data.V1Beta client sample.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.sdk.languages[4]",
   "note": "Google publishes a PHP Google Analytics Data client sample.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.sdk.languages[5]",
   "note": "Google lists a Ruby client-library installation guide on the Data API quickstart.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.sdk.languages[6]",
   "note": "Google lists go get google.golang.org/genproto/googleapis/analytics/data/v1beta.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.mcp.first_party",
   "note": "Google documents a Google Analytics MCP server that connects Analytics data to an LLM for read requests only and cannot edit configuration.",
   "source": "https://developers.google.com/analytics/devguides/MCP",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.mcp.verdict",
   "note": "The googleanalytics/google-analytics-mcp README is the official experimental local server (analytics-mcp on PyPI) using Admin API and Data API tools for account summaries, reports, funnels, and realtime. It is marked Experimental.",
   "source": "https://raw.githubusercontent.com/googleanalytics/google-analytics-mcp/main/README.md",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.integrations.zapier",
   "note": "Zapier lists a Google Analytics 4 app with a conversion-event trigger plus create conversion, create measurement, run report, send measurement events, and find conversion actions.",
   "source": "https://zapier.com/apps/google-analytics-4/integrations",
   "tier": "scraped"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.data_access.export[0]",
   "note": "runReport returns JSON dimension and metric rows from analyticsdata.googleapis.com.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1/quickstart",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.data_access.import[0]",
   "note": "Measurement Protocol accepts JSON POST bodies of events at www.google-analytics.com/mp/collect authenticated with api_secret.",
   "source": "https://developers.google.com/analytics/devguides/collection/protocol/ga4/sending-events",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "modalities.agent_docs.llms_txt",
   "note": "Opened https://developers.google.com/analytics/llms.txt; the URL returned 404. That is not a first-party agent documentation index.",
   "source": "https://developers.google.com/analytics/llms.txt",
   "tier": "scraped"
  },
  {
   "date": "2026-09-10",
   "fact": "verdict.scores.api",
   "note": "Data API v1, Admin API, and Measurement Protocol are documented production HTTP APIs with official libraries. Coverage is reporting, configuration, and event ingest for GA4, not every Analytics UI action and not Universal Analytics.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "verdict.scores.mcp",
   "note": "Google's official MCP path is read-only. The shipping local server is labeled Experimental and requires ADC plus Analytics API enablement, which is useful official preview coverage rather than a complete hosted write surface.",
   "source": "https://developers.google.com/analytics/devguides/MCP",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "verdict.scores.integrations",
   "note": "Zapier exposes run-report, measurement, and conversion modules for GA4. Make, Power Automate, and n8n listings were not opened, so the scored connector path is useful but catalog-narrow.",
   "source": "https://zapier.com/apps/google-analytics-4/integrations",
   "tier": "scraped"
  },
  {
   "date": "2026-09-10",
   "fact": "freshness.watch[0].url",
   "note": "Opened and verified as the current Data API v1 overview, last updated 2026-08-26 UTC on the opened page.",
   "source": "https://developers.google.com/analytics/devguides/reporting/data/v1",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "freshness.watch[1].url",
   "note": "Opened and verified as the current Admin API v1 overview for GA4 configuration resources.",
   "source": "https://developers.google.com/analytics/devguides/config/admin/v1",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "freshness.watch[2].url",
   "note": "Opened and verified as Google's current Analytics MCP page, including the read-only limitation.",
   "source": "https://developers.google.com/analytics/devguides/MCP",
   "tier": "declared"
  },
  {
   "date": "2026-09-10",
   "fact": "freshness.watch[3].url",
   "note": "Opened and verified as the current Measurement Protocol overview for GA4 event ingest.",
   "source": "https://developers.google.com/analytics/devguides/collection/protocol/ga4",
   "tier": "declared"
  }
 ],
 "freshness": {
  "last_verified": "2026-09-10",
  "volatility": "high",
  "watch": [
   {
    "type": "docs",
    "url": "https://developers.google.com/analytics/devguides/reporting/data/v1"
   },
   {
    "type": "docs",
    "url": "https://developers.google.com/analytics/devguides/config/admin/v1"
   },
   {
    "type": "mcp",
    "url": "https://developers.google.com/analytics/devguides/MCP"
   },
   {
    "type": "docs",
    "url": "https://developers.google.com/analytics/devguides/collection/protocol/ga4"
   }
  ]
 },
 "homepage": "https://developers.google.com/analytics",
 "id": "google-analytics",
 "license": "freemium",
 "modalities": {
  "agent_docs": {
   "llms_txt": false
  },
  "api": {
   "auth": [
    "oauth2",
    "service-account"
   ],
   "coverage": "partial",
   "docs": "https://developers.google.com/analytics/devguides/reporting/data/v1",
   "exists": true,
   "kinds": [
    "rest"
   ]
  },
  "cli": {
   "exists": "unknown"
  },
  "computer_use": {
   "issues": [],
   "viability": "unknown"
  },
  "data_access": {
   "export": [
    "json"
   ],
   "import": [
    "json"
   ]
  },
  "extensibility": {
   "scripting": [],
   "webhooks": "unknown"
  },
  "integrations": {
   "make": "unknown",
   "n8n": "unknown",
   "power_automate": "unknown",
   "zapier": true
  },
  "mcp": {
   "first_party": true,
   "third_party": [],
   "verdict": "official"
  },
  "rpa": {
   "drivability": "unknown",
   "notes": "No repeatable UI probe was run. The Data API, Admin API, Measurement Protocol, official client libraries, and the first-party Analytics MCP server cover reporting and configuration without browser control.\n",
   "ui_stack": [
    "web-dom"
   ],
   "vendor_support": []
  },
  "sdk": {
   "exists": true,
   "languages": [
    "java",
    "python",
    "javascript",
    "csharp",
    "php",
    "ruby",
    "go"
   ],
   "official": true
  }
 },
 "name": "Google Analytics",
 "platforms": [
  "web"
 ],
 "related": {
  "alternatives": [
   "mixpanel",
   "google-bigquery"
  ],
  "our_products": []
 },
 "schema_version": 1,
 "score_version": 1,
 "status": "active",
 "vendor": "Google",
 "verdict": {
  "best_path": "api",
  "scores": {
   "api": 8,
   "cli": null,
   "computer_use": null,
   "integrations": 6,
   "mcp": 6,
   "overall": 8,
   "rpa": null
  },
  "summary": "Google Analytics 4 is automatable today through public Google APIs and a first-party MCP server. This record is GA4, not Universal Analytics, BigQuery, Google Tag Manager, or Mixpanel. The Data API v1 at https://analyticsdata.googleapis.com returns the same report data as the Analytics UI, including runReport, batch and pivot reports, realtime reports, and metadata. It is not compatible with Universal Analytics properties. The Admin API configures accounts, properties, streams, custom dimensions and metrics, and related links. Measurement Protocol POSTs events to www.google-analytics.com/mp/collect using an api_secret and is documented as a supplement to gtag, Tag Manager, or Firebase tagging, not a replacement. Data and Admin callers authenticate with OAuth 2.0 user credentials or service-account Application Default Credentials and a Bearer access token. Official client libraries exist for Java, Python, Node.js, .NET, PHP, Ruby, and Go. Google documents an official MCP server for read requests only; the googleanalytics/google-analytics-mcp repository ships the experimental local analytics-mcp tools for reports, funnels, realtime, and account summaries. Zapier lists a Google Analytics 4 app with run-report, measurement, and conversion actions. Computer-use viability is unassessed. API scores 8 and is the best path because Data, Admin, and Measurement Protocol do not depend on the experimental local MCP process.\n"
 }
}