{
 "categories": [
  "marketing",
  "saas-platform"
 ],
 "deployment": "saas",
 "evidence": [
  {
   "date": "2026-09-14",
   "fact": "homepage",
   "note": "Braze markets a customer-engagement platform for cross-channel messaging, journeys, and BrazeAI.",
   "source": "https://www.braze.com/",
   "tier": "declared"
  },
  {
   "date": "2026-09-14",
   "fact": "modalities.api.exists",
   "note": "Braze documents a REST API to track users, send messages, export data, and manage campaigns, Canvases, and catalogs.",
   "source": "https://www.braze.com/docs/api/home",
   "tier": "declared"
  },
  {
   "date": "2026-09-14",
   "fact": "modalities.api.kinds[0]",
   "note": "The API guide lists HTTP REST endpoints such as /users/track, /messages/send, and /catalogs.",
   "source": "https://www.braze.com/docs/api/home",
   "tier": "declared"
  },
  {
   "date": "2026-09-14",
   "fact": "modalities.api.auth[0]",
   "note": "REST requests authenticate with the workspace REST API key as Authorization Bearer YOUR_REST_API_KEY.",
   "source": "https://www.braze.com/docs/api/basics",
   "tier": "declared"
  },
  {
   "date": "2026-09-14",
   "fact": "modalities.api.coverage",
   "note": "Endpoints cover users, messages, catalogs, export, templates, and SCIM. Many campaign and Canvas sends are API-triggered from dashboard-created objects.",
   "source": "https://www.braze.com/docs/api/home",
   "tier": "declared"
  },
  {
   "date": "2026-09-14",
   "fact": "modalities.mcp.first_party",
   "note": "Braze documents a remote MCP server at https://mcp.braze.com/mcp and https://mcp.braze.eu/mcp with OAuth. Local beta MCP is deprecated.",
   "source": "https://www.braze.com/docs/user_guide/brazeai/mcp_server/setup",
   "tier": "declared"
  },
  {
   "date": "2026-09-14",
   "fact": "modalities.mcp.verdict",
   "note": "The setup guide is first-party Braze documentation for the hosted MCP server and admin Use MCP Server permission.",
   "source": "https://www.braze.com/docs/user_guide/brazeai/mcp_server/setup",
   "tier": "declared"
  },
  {
   "date": "2026-09-14",
   "fact": "modalities.extensibility.webhooks",
   "note": "Braze documents webhook campaigns that POST or PUT to a customer HTTPS URL on ports 80 or 443.",
   "source": "https://www.braze.com/docs/user_guide/message_building_by_channel/webhooks/creating_a_webhook",
   "tier": "declared"
  },
  {
   "date": "2026-09-14",
   "fact": "modalities.agent_docs.llms_txt",
   "note": "Opened https://www.braze.com/llms.txt as a real text catalog of Braze documentation.",
   "source": "https://www.braze.com/llms.txt",
   "tier": "declared"
  },
  {
   "date": "2026-09-14",
   "fact": "verdict.scores.api",
   "note": "Broad maintained REST plus Bearer workspace keys support an api score of 8. Dashboard-authored campaigns keep coverage partial.",
   "source": "https://www.braze.com/docs/api/home",
   "tier": "declared"
  },
  {
   "date": "2026-09-14",
   "fact": "verdict.scores.mcp",
   "note": "Official hosted MCP with OAuth supports a score of 7. Admin enablement, Use MCP Server permission, and IP-allowlist incompatibility keep it below 8.",
   "source": "https://www.braze.com/docs/user_guide/brazeai/mcp_server/setup",
   "tier": "declared"
  },
  {
   "date": "2026-09-14",
   "fact": "freshness.watch[0].url",
   "note": "Opened the Braze MCP setup page and confirmed US/EU endpoints and OAuth prerequisites.",
   "source": "https://www.braze.com/docs/user_guide/brazeai/mcp_server/setup",
   "tier": "declared"
  },
  {
   "date": "2026-09-14",
   "fact": "freshness.watch[1].url",
   "note": "Opened API basics for Bearer REST API key authentication and instance endpoints.",
   "source": "https://www.braze.com/docs/api/basics",
   "tier": "declared"
  },
  {
   "date": "2026-09-14",
   "fact": "freshness.watch[2].url",
   "note": "Opened the first-party llms.txt catalog.",
   "source": "https://www.braze.com/llms.txt",
   "tier": "declared"
  }
 ],
 "freshness": {
  "last_verified": "2026-09-14",
  "volatility": "high",
  "watch": [
   {
    "type": "mcp",
    "url": "https://www.braze.com/docs/user_guide/brazeai/mcp_server/setup"
   },
   {
    "type": "docs",
    "url": "https://www.braze.com/docs/api/basics"
   },
   {
    "type": "docs",
    "url": "https://www.braze.com/llms.txt"
   }
  ]
 },
 "homepage": "https://www.braze.com/",
 "id": "braze",
 "license": "commercial",
 "modalities": {
  "agent_docs": {
   "llms_txt": true
  },
  "api": {
   "auth": [
    "bearer"
   ],
   "coverage": "partial",
   "docs": "https://www.braze.com/docs/api/home",
   "exists": true,
   "kinds": [
    "rest"
   ]
  },
  "cli": {
   "exists": "unknown"
  },
  "computer_use": {
   "issues": [],
   "viability": "unknown"
  },
  "data_access": {
   "export": [
    "json"
   ],
   "import": [
    "json"
   ]
  },
  "extensibility": {
   "scripting": [],
   "webhooks": true
  },
  "integrations": {
   "make": "unknown",
   "n8n": "unknown",
   "power_automate": "unknown",
   "zapier": "unknown"
  },
  "mcp": {
   "first_party": true,
   "third_party": [],
   "verdict": "official"
  },
  "rpa": {
   "drivability": "unknown",
   "notes": "No repeatable UI probe was run. Vendor automation is the REST API and the Braze-hosted MCP server, not browser control of the dashboard.\n",
   "ui_stack": [
    "web-dom"
   ],
   "vendor_support": []
  },
  "sdk": {
   "exists": "unknown",
   "languages": [],
   "official": "unknown"
  }
 },
 "name": "Braze",
 "platforms": [
  "web"
 ],
 "related": {
  "alternatives": [
   "klaviyo",
   "adobe-marketo-engage"
  ],
  "our_products": []
 },
 "schema_version": 1,
 "score_version": 1,
 "status": "active",
 "vendor": "Braze",
 "verdict": {
  "best_path": "api",
  "scores": {
   "api": 8,
   "cli": null,
   "computer_use": null,
   "integrations": null,
   "mcp": 7,
   "overall": 8,
   "rpa": null
  },
  "summary": "Braze is automatable today through its REST API and an official hosted MCP server. This record is the Braze customer-engagement platform, not Klaviyo or Adobe Marketo Engage. The REST API tracks users, sends messages, exports campaign and Canvas data, and manages catalogs and SCIM users. Callers authenticate with a workspace REST API key as Authorization Bearer. Coverage is broad for user, message, catalog, and export work; campaign authoring often stays dashboard-triggered. First-party remote MCP is at https://mcp.braze.com/mcp (US) and https://mcp.braze.eu/mcp (EU) with OAuth dashboard login. A company admin must enable MCP OAuth and grant the Use MCP Server permission. Customers who use IP allowlisting cannot use MCP. The locally hosted beta MCP is deprecated. Webhook campaigns POST to customer HTTPS endpoints. Official REST client-library status was not established on this pass. Computer-use viability is unassessed. API scores 8 as the full documented control plane; MCP scores 7 because it is official and useful but permission-gated and narrower.\n"
 }
}